The only firm where the team that builds your ICP, positioning, and go-to-market strategy is the same team running the campaigns, content, and channels.
For Seed and Series A founders across India. No strategy-to-execution handoff. No junior analysts. One principal, end-to-end accountability.
CAC Reduction · 90 days
Seed-stage B2B SaaS. ICP was defined around company size — not buying behaviour. Reset the ICP, rebuilt the LinkedIn outreach sequence, cut the channel list from five to two. CAC dropped from ₹18K to ₹6.8K per qualified lead.
B2B SaaS · Bengaluru · Seed Stage
Pipeline Growth · 60 days
D2C founder targeting the wrong segment for 8 months. Market research sprint identified an underserved adjacent segment. Repositioned messaging, rebuilt the Google Ads campaign structure. Monthly pipeline tripled within two billing cycles.
D2C · Pan-India · Post-Seed
Round Closed · Series A
Founder had the product and the traction but no investment thesis. Investor Ready Kit engagement — market sizing, GTM strategy, pitch deck, and financial model. First VC meeting led to a term sheet in six weeks.
B2B Services · Bengaluru · Series A
Eight go-to-market strategy capabilities — from ICP definition and competitive intelligence to investor narrative and financial modelling — applied to your specific situation, not borrowed from a generic playbook.
Customer interview-based ICP validation and positioning built on primary research — not founder intuition. The upstream fix for most CAC problems.
02Structural deconstruction of competitor GTM strategies, pricing, and product positioning — producing a specific decision brief, not a spreadsheet.
03Channel sequencing, budget allocation, and 90-day roadmap — designed after ICP validation, not before it. The sequence most companies get backwards.
04Investment thesis and pitch deck for Series A founders — built from the strategy upward. Survives VC diligence because the thesis is defensible.
05Primary research — customer interviews and quantitative surveys — that produces investor-grade market claims from actual data, not third-party reports.
063–5 year P&L, cash flow, and scenario analysis built from ICP data upward. CAC/LTV model that is defensible under investor scrutiny.
07Willingness-to-pay research, pricing tier architecture, and LTV/CAC modelling. For founders repricing ahead of a raise or fixing a churn problem.
08For VC and angel investors — GTM thesis validation, competitive moat assessment, and team execution audit. A clear invest/pass verdict backed by data.
Founders spend significant budget treating the symptom — a new agency, a new channel, more budget. The upstream cause — an ICP that was never validated, a positioning that doesn’t differentiate — stays unfixed. We fix the upstream problem first.
Structural deconstruction of rival go-to-market strategies, acquisition funnels, and pricing models — not a SWOT in a slide.
We identify the real cause — ICP drift, message-market mismatch, premature channel scaling — before prescribing the solution.
The principal who designs the channel strategy is the same person accountable for CAC and pipeline. No handoff. No translation loss.
30 minutes · Free · No pitch
“The diagnostic identified the real problem in 30 minutes. The fix took 4 weeks. We’d been treating the wrong thing for 6 months.”
Three principal-led engagements — Series A preparation, GTM rebuild, and Fractional CMO leadership. Each is scoped to a specific founder situation.
The complete Series A GTM preparation engagement. Customer-validated ICP, primary research-backed market sizing, full channel strategy, and an investor-grade pitch deck and financial model — in four structured phases over 35–50 days.
For post-Seed companies where marketing spend is rising but pipeline isn’t moving proportionally. We rebuild the GTM foundation — ICP reset, positioning reframe, channel strategy rebuild — and fix the upstream cause.
Senior marketing leadership embedded in your function at a fraction of a full-time CMO cost. Owns the strategy, manages execution, and reports to you. Three engagement tiers based on scope and involvement.
“We’d been running paid campaigns for seven months with three different agencies. Every one of them asked us for a brief. TelosVector was the first firm that asked us to question the brief itself — who the customer actually was, and why our messaging wasn’t converting. The ICP reset changed everything downstream. The campaigns we ran after that worked because the foundation was finally right.”
Rahul M.
Co-Founder & CEO · B2B SaaS · Bengaluru
Specific go-to-market strategy modules for founders who need one component — not a full multi-phase engagement. Each sprint produces a standalone deliverable.
Customer interviews → validated ICP.
Primary research + TAM/SAM/SOM.
Channel plan + 90-day roadmap.
Competitor deconstruction + brief.
3–5yr model, unit economics.
Thesis + 12–16 slide deck.
Tier architecture + LTV/CAC model.
Not sure which sprint? Free Diagnostic →
We evaluate GTM thesis validity, competitive moat, ICP defensibility, and team execution capability against the stated market opportunity — producing a clear invest/pass verdict backed by primary research.
Does the ICP, positioning, and channel strategy hold up under scrutiny?
Is the TAM claim defensible from primary research, or aspirational?
How durable is the differentiation? What disrupts it in 18 months?
Does the CAC/LTV model produce a viable business at stated scale?
Not a sales call. Not a discovery call where we pitch at you for 25 minutes. A structured diagnostic with a specific output — regardless of whether a commercial engagement follows.
Where you are, what’s not working, what you’ve already tried. We listen without interrupting. No forms to fill before the call. No homework to prepare.
What to bring: your honest read of the problem
We ask structured questions to find the real problem — not the symptom you described. Is it an ICP problem? A positioning problem? A channel sequencing problem? A strategy-to-execution gap? We name it specifically.
Output: a specific named diagnosis
One specific thing you can do — with or without us — to address the upstream cause. If the fit is right, we’ll tell you clearly. If it’s not, we’ll tell you that too, and point you somewhere better.
Output: one actionable insight + honest fit assessment
No pitch. No deck.
No follow-up sequence if the fit isn’t right.
Reviewed and confirmed within 24 hours.
Principal-led. Not a junior SDR.
Free · 30 Minutes · Reviewed Within 24 Hours
Everything you need to know before the Diagnostic Call.
A full-stack GTM firm combines institutional-grade go-to-market strategy — ICP definition, positioning, GTM architecture, investor narrative — with the integrated digital execution that implements it. Unlike a strategy firm that hands off a deck or an agency that executes a brief you wrote, TelosVector builds the strategy and runs the execution with the same principal.
The Investor Ready Kit is a 4-phase, 35–50 day engagement for Seed-stage founders targeting a Series A in the next 12–18 months. It produces a customer-validated ICP, primary research-backed market sizing, a full GTM strategy and channel plan, and an investor-grade pitch deck with financial model — the complete investment case built from the ground up.
The Fractional CMO service embeds a senior marketing leader in your function — owning the strategy, managing execution, briefing agencies, and reporting to you — at a fraction of the cost of a full-time CMO hire. Three tiers: Strategic Advisor, Growth Partner, and Embedded Leader.
Yes. The Diagnostic Call is a complimentary 30-minute conversation. No deck, no pitch, no follow-up sequence if the fit isn’t right. You leave with a specific diagnosis of your GTM challenge and one actionable insight — whether or not a commercial engagement follows. Reviewed within 24 hours of applying.
30 minutes. A precise diagnosis of the real problem. No pitch, no deck, no follow-up sequence if the fit isn’t right.
TelosVector works with Seed and Series A founders across Bengaluru, Mumbai, Delhi, and internationally. All engagements are principal-led by Meghasyam Pagadala.